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Designer Spotlight: Box and Fox

January 24, 2024 by Sarah White

When I look at the designs of Box and Fox on Etsy, the first words that come to mind are lush and floral.

This designer has more than 1,000 (1,000!) patterns on their page, so I certainly didn’t look at all of them, but I still stand by that assessment of their work and almost no matter where you look in their pattern categories you will find the same thing.

I think the word lush applies to the fullness of the designs and the color choices used. I feel like there’s more jewel tones and darker, more saturated colors than you often see in cross stitch designs. There are pastels and even monochromatic designs, too, but there’s just something about these — they’re pretty, colorful, modern designs (with some more vintage designs thrown in, too) that look like they’d be a lot of fun to stitch.

And I mention floral because when I visited there were a lot of floral designs on the front page, but there’s also just a lot of flowers and plants in these designs. You’ll find them with cats. And with (or on) butterflies. In large scale projects and minis. A lot of the vintage designs are florals, too.

There are a few seasonal designs for the new year (including a few Chinese zodiac animals), Valentine’s Day and Christmas. There are also several designs related to astrological signs (including a set with the signs as cats, which are super cute).

It was really hard for me to pick the pattern I wanted to share in a photo, which I guess is a good sign that there’s a lot of great stuff there! But I came back to this floral design that looks like sunflowers and echinacea or coneflower plants. It’s not as bold in color as some of the other ones but I still really like it!

This design is 120 by 140 stitches and uses 8 colors. It’s 8.5 by 10 inches (or 21.7 by 25.4 cm) when stitched on 14 count fabric.

[Photo: Box and Fox]

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Have you read?

Fox and Rabbit Cross Stitch: Free Sampler Patterns and Tips for Getting Started

Some cross stitch designs make you think, “That’s lovely.” Others have you rummaging through the thread drawer before you’ve even finished looking at the photograph. If traditional samplers, decorative borders and stitching with a sense of history are your weakness, Fox and Rabbit cross stitch is well worth a look.

Fox and Rabbit Designs is an Australian business specialising in reproduction samplers, original designs with an antique feel, and hand dyed linen. Think of the sort of needlework you would happily hang beside a favourite old cabinet or a collection of vintage sewing treasures.

There is also a free mystery sampler to explore, which makes a rather tempting excuse to start another project. As though the basket beside the sofa needed encouragement.

What Is Fox and Rabbit Cross Stitch?

Fox and Rabbit is the designer’s name, so searching for their patterns will lead you to much more than woodland animals.

Their sampler designs are particularly appealing if you enjoy traditional needlework. Reproduction samplers offer a connection with an earlier stitcher, while antique-inspired designs bring that old-fashioned character into a new piece.

We previously explored some of these historical designs in our feature on Fox and Rabbit reproduction cross stitch samplers. It is a lovely starting point if the stories behind the stitching interest you as much as the finished design.

The Free Fox and Rabbit Mystery Sampler for 2026

The 2026 Fox and Rabbit Mystery Sampler, called AI 1664, is released in monthly sections. The full design measures 135 stitches wide by 245 stitches high, and each monthly chart includes the previous sections.

That cumulative format is useful if you discover the project partway through the year. You can download the latest available chart and work at your own pace rather than trying to stitch fast enough to catch everyone else.

You can find the downloads and supply information on the official Fox and Rabbit 2026 Mystery Sampler page.

Download timing matters: Fox and Rabbit states that the design is free until midnight Sydney time on 31 December 2026. From 1 January 2027, the download will cost US$10. Save your copy while the free offer is available, even if stitching has to wait.

Can You Stitch the Sampler on Aida?

Yes. The designer’s notes explain that the 2026 sampler uses full cross stitches and backstitch, making it suitable for Aida as well as linen. It is offered in a single-colour version and an alternative three-colour arrangement.

That gives you room to choose a fabric you can comfortably see and count. There is no prize for struggling with tiny holes under the living-room lamp.

If you are returning to stitching after a break, our guide to learning cross stitch points you towards help with supplies, chart reading and getting started.

Although the stitches are straightforward, this is still a substantial counted project. A small practice piece first can help you settle into an even tension before committing to a larger sampler.

Choosing Fabric for a Traditional Cross Stitch Sampler

Before buying fabric, check the chart’s stitch count, recommended materials and finishing allowance.

For Aida, dividing the stitch count by the fabric count gives the approximate stitched dimensions in inches. Leave additional fabric around every side for handling and framing. Our explanation of how big your cross stitch fabric should be walks through the calculation.

Lay your chosen threads across the fabric before starting, particularly if you are changing colours. A pale thread that looks beautiful on its bobbin can almost disappear against a light background.

I would also keep a note of the fabric name, count and thread choices with the chart. Future you, standing in front of the framing counter, will appreciate it.

Make a Large Sampler Feel More Manageable

A sampler does not need to become a stitching deadline. Try approaching it one small section at a time:

  • Check your counting before repeating a border mistake across an entire row.
  • Mark your place on a working copy of the chart.
  • Keep the project’s threads together in a labelled pouch.
  • Photograph your progress occasionally so you can see how far you have come.

Most of all, choose a design you want to spend time with. A traditional sampler can be a slow, satisfying companion through quiet evenings, rainy weekends and those moments when you would rather count stitches than look at another screen.

Browse the official Fox and Rabbit website for their designs and fabrics, and let yourself enjoy the choosing. Just remember to check the size before declaring it a “little project.”

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